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Do something BIG, work with small children - early years recruitment campaign now live!

The Department for Education’s early years and childcare recruitment campaign is now live: ‘Do something BIG. Work with small children.’
The campaign aims to raise the profile of the sector and showcase the important contribution made by early years professionals in preparing young children for school and beyond. It is a multi-channel broadcast campaign, running across TV, cinema, social media, online, radio and out of home advertising to boost interest in the sector and support the recruitment of talented staff.
The campaign will point people to a newly launched early years careers website which includes information on the opportunities out there to build a fulfilling career in nurseries, pre-schools or as a childminder.
ACTION 1: Upload vacancies to Find a job
The campaign and website direct users to DWP’s Find a job platform (which is free to use) to search for roles in their area. We want to ensure as many roles as possible are available to potential applicants in one place. We therefore strongly encourage you to ensure all current or upcoming roles in your setting are listed on Find a Job. Please watch these video tutorials to help you create an employer account and post your jobs.

You should use the term ‘early years’ in the title of your job adverts and select ‘Education jobs’ for the job category.
This will ensure your vacancies are seen by a large pool of potential candidates.
ACTION 2: Help us to promote the campaign

We’d be grateful for any support you can offer in promoting the campaign locally. Please use the dropbox of campaign assets to amplify the campaign across your networks and tag all social posts with #DoSomethingBig. The campaign TV advert can also be accessed here.

We’ll also be sharing a campaign toolkit with you shortly that contains further assets you can download and use for your own promotional and recruitment needs.

If you have any questions about the campaign, please email


Foundation Years is funded by the Department for Education and brought to you by Coram Family and Childcare and Hempsall's.

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